Tuesday, April 20, 2010

Er...car show for me?

I got invited to a car show event so I am sharing it with you guys. I am not a car owner nor a car enthusiast so I was surprised to receive an invite from a friend. I am the type who only attends the usual trade show exhibits especially about FOOD. yum!

I always get so full during food exhibits because I easily get hungry just by the site of their colorful table covers! Truly delectable indeed! Of course, presentation especially in the food industry is very important that's why these people invest so much in the design of their packaging up to the littlest detail on their paper bags. 

Among exhibitors, my favorites are the ones who put "free taste" food as their table top display. It's a major turn-off if they put it in glass cases that consumers who wants to try the product would still ASK for free taste. Exhibitors should put in more efforts in showcasing their products especially if it's food.

Another major turn-off are exhibitors manning the stall who just sits comfortably on director chairs who doesn't budge when you try asking about the product!

Saturday, March 6, 2010

How to Draw Traffic to Your Exhibit Booth Part II

Selling in craft shows, trade show exhibits and bazaars is one good way to augment a personal or family income. Grab that chance to introduce your product to the market with very little capital. Through this, you are able to get feedback from your target market and find ways on how to improve your product.

Selling in these trade fairs is not just displaying your products and wait for customers to drop by and buy. Of the many competitors you have, you need to do something to attract possible customers. Here are some tips on how you can maximize your profits and make the most out of your bazaar experience.

1. Trade shows organizers usually forwards a floor plan to possible sellers. Study this and imagine the traffic flow on your area. You can invest on good striking table covers to attract more customers. Remember, more customers = more profits!

2. Design your booth in a way that it can easily be seen. Bring along a durable table and design your table top display elegantly. The way a table is design makes a good impression on your products. 

3. Let your exhibit booth stand out with a unique way of dealing with customers. Be sincere and courteous on how you greet them. Be mindful of your customer's needs for they know if the sellers are sincere or not.

4. Know your products well and expect questions from customers as most of them would want to know all the details first before they put their hard-earned money into it.

5. Be mindful of your customers and avoid sitting down when they flock to your area. Even if you have bought the most expensive chair among all directors chairs, you are still required to attend to your customers if you want to make sales.

These are just the basic ways on how you can draw traffic to your area of the many exhibitors in the whole trade fair. Know more about this by researching and of course, nothing beats the lessons learned by experience.

Wednesday, December 23, 2009

Goodbye!

Hello!

Thank you so much for following this blog for more than a year.

I won't be updating this site anymore but instead all my works will be posted in its new home:


Please visit me there!